The
Internet has drastically changed how neighborhood associations interact and communicate with
their community. Digital media and social media can be a great tool for any
association when used correctly and monitored for reputation management.
Check
out these three tips that can boost homeowner interest and interaction.
3 Tips
For HOA's To Use Technology To Communicate With Members
1.
ASSOCIATION NEWSLETTER - Have an Association newsletter to keep people in the
community involved. Lack of communication between the board and the residents
is key. The last thing homeowners or condo owners want is to find out is
that there are new regulation changes or notices that they were not made aware
of. Open communication shows the community that the Association Board is
interested in their engagement.
Show public
displays of gratitude and appreciation in the newsletter. Give credit for Yard
of the Month, member and community events and milestones, municipal notices and
changes to rules or regulations.
People
love to be publicly acknowledged. Highlight members achievements, write
up a mini blurb or post a video about the staff or board members and what they
do to help the community. Highlight anyone who helps in the community - volunteers
or donations. These efforts will inspire people to get motivated and get more
active.
2.
COMMUNITY WEBSITE - Everyone is online and an association that has a
website is more likely to get more positive feedback from the residents.
Residents like to know that the money they pay for dues is going to the
betterment of the community. Technology is important to community members as
they see their association progressing and moving forward. If community members
see a website they can be proud of they may share items on the site. This will
help the community increase positive engagement between the residents.
Include a
resource section with important links to other sites that would enable other community
related websites to become easily accessible to their neighbors. Links to
sites such as; law enforcement, emergency medical, local schools,
Neighborhood Watch etc.
All of
these website features help to build a neighborhood association that grows
stronger and more active, because everyone can access
information when they need it, and your association becomes a valuable resource for the residents.
A great
idea to include in your association website is an online calendar. An online
calendar would enable the association to post dates and times
about meetings, events, garage sales, birthdays, road closings, etc. The
calendar can be open for anyone in the community to submit information that can
be approved by the newsletter editor. You may
be surprised to see what a Neighborhood Association website can do for you and
your association. This kind of involvement can increase volunteerism.
3. MOBILE FRIENDLY WEBSITE- By making your website mobile friendly residents can use their mobile devices for viewing and interaction.
Information distribution is important to keep the community informed about what is happening. We hope these three tips help with communication between residents and the HOA.
Information distribution is important to keep the community informed about what is happening. We hope these three tips help with communication between residents and the HOA.
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